Pizza Specials Are Changing the Pizza Industry

Are you looking for a pizza special? If so, you may not necessarily need one to get a great deal from the major pizza chains. The pizza industry today is changing right before your eyes and creating a competition like never before. Some large chains are now selling some of their product for a low set price, so depending on what your taste buds are seeking there may not be a need for pizza coupons.

Little Caesar’s began their resurgence a couple of years ago and when they came back they had their Large cheese or pepperoni pizza for $5 ready to go as soon as you walk in the door. If you’re seeking other toppings or crust your total will be different, but the option is there everyday of the week.

Recently Pizza Hut introduced their $10 deal that includes 3 of your favorite toppings. Their advertising campaign signified slashing of their prices. The introduction of their new pricing format put a shock wave through the industry. It had other big pizza chains scrambling to match and independent pizza shops wondering how they would compete.

With the slashing of Pizza Hut prices came the Papa Johns special of $10 for their product. They’ve run the deal off and on throughout the year to stay in the competition. We have also seen the re-launch of Domino’s Pizza with their new dough recipe and pricing of $5.99 for a medium 2 topping.

So what does all this mean to the industry? It’s forcing some of the smaller chains and independent pizza shops to have deeply discounted pizza specials to be able to compete. The unfortunate thing about this competition is that some of the independents may not survive because they can’t compete with the pricing as it greatly affects their profit margins. Independents don’t have enough buying power to get their goods at a lower price so they have to depend on providing a great product and superior customer service to retain their customer base. The larger chains are able to provide these low price points because they have the volume to order large quantities of goods which in turn lowers their cost. With the ability to get their goods at a lower cost, they are able to keep their profit margins in line.

The main thing to remember is that when it comes to ordering your pizza, you have to weigh the options. Are you in the mood for a pizza that is made with fresh in house pizza dough or is the wallet telling you to visit the big chains to get their newly priced pizza. The choice is yours and when the need is there to order that tasty pizza, you can still find great pizza deals!

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